As you may know I have the privilege of being an ambassador for DARE Bikes Europe. About a month ago we went out to do some filming about solo riding. This was at a time when the Covid-19 lock down was pretty strict, riding solo was the only option at the timme. The result was pretty cool. Check it out here:
A few weeks ago I called for sponsors of Oslo Dawn Patrol. Not the entire event, but just someone to pick up the coffee bill. A few actually did reach out to get more information about this. But I also had the chance to discuss with a number of trust worthy and knowledgeable people in my network.
Based on the feedback I’ve had I’ve decided to kill the idea of sponsors. I don’t want Oslo Dawn Patrol to be a commercial event. It’s an environment where people join because of cycling and the social community. And I want it to stay like that.
Therefore, there will be no sponsoring of Oslo Dawn Patrol. It’s a commercial free zone. We are there to ride our bikes and just have a great time together.
I am often being asked whether I’d build club or team based on Oslo Dawn Patrol. But until know I’ve rejected the idea. And I still do – because I want it to be an open social cycling event for everyone. If I change it to a team or club there will suddenly be a barrier for joining. And that’s not the purpose of it. The whole idea is that we meet. We ride. We socialize.
All that being said, I’ve realized that there might be a potential for inviting sponsors to host the coffee we are having at Supreme Roastworks every week. During the summer season (April-October) we are a crowd of between 30 and 50 people hitting the cafe. Until now we’ve all paid our own coffee and whatever we may have. The total spending of the group is in the area of 1.000,- to 1.500,- kr each time. This is where I’d like sponsors to chip in. It doesn’t have to be the same sponsor every week. It can change. I’m open to anything. I just want the people joining Oslo Dawn Patrol to have great morning and to be able continue their day with a good feeling. And I don’t think a cup of coffee sponsored by someone with a commercial interest is going to ruin that – rather the opposite!
Of course a sponsor would need some sort of exposure. They won’t get access to the naming convention. Oslo Dawn Patrol is called Oslo Dawn Patrol. But the sponsor will get a number of honorable mentions – both in real life and in social media. And at Supreme Roastworks we’ll arrange a prominently positioned sign around the ODP coffee station. It might even be an option with a small stand where people can get more details about the sponsor. For sure, no one will leave without being fully informed about who paid their coffee.